Content is the KING!
With the upsurge of digital media, people are busy finding, consuming, and sharing more content than ever before. Whether it’s achieving their professional goals, improving their personal relationships, or making better decisions about their health and finances, people are constantly looking for content that is helpful and relevant.
Here’re some of the content trends in 2020 that you need to incorporate in your content marketing strategy as they on the boom.
Let’s deep dive to look on each of these.
Blog posts are the most simplest of all the content formats that you can use for your business. If done right, blog posts has many potential benefits. Blog posts can help you build an authoritative content in your chosen niche or interest area. It also allows you to get more credentials from other trusted sources that result in better search ranking.
You can create blog posts to provide information to your audience and increase awareness about your brand or product. There’re different types of blog posts that you can produce for your audience, such as how-to blogs, listicles, news, press release, best practice, and so on. Blog posts can be either as short as 500-700 words or as long as 1000-3000 words. Maintaining a consistent blog with a frequent and high-quality posts can help you to drive significant amount of traffic on your website.
This type of content format is much getting popularity and it is the most convenient one as it can be enjoyed while taking a break or while you’re travelling. You can record a podcast to provide useful and though-provoking information to your audience. According to a research from Statista, it is estimated that there will be over 132 million podcast listeners by the year 2022.
Image Source: Statista
Another content type that is most effective is Video as it is dynamic and engaging. Also, it is important that you include videos in your content marketing strategy since more and more people are watching videos today than reading text. According to a research, 4X more users would rather watch a tutorial about a product in a video format than actually read it.
You can easily create videos and then upload them on various distribution platforms, such as Youtube and Vimeo. You can also embed the videos in your blog posts or any other content format to increase your reach.
Whitepapers or reports are another excellent resource for any business that can help you to engage your audience as it focuses on one key issue and aims to help the audience. You can use in-depth research while writing a whitepaper or a report and also include charts and graphs for visual enhancement.
And, you can include a call-to-action to provide your audience with the next steps. According to a research by Forbes, 79% of B2B buyers who share their whitepapers with their colleagues.
Ebooks are another great content formats that is slowly growing in popularity. It can be an excellent way to generate leads for your business and convert leads into prospective customers. You can easily convert your long-form blog post or an in-depth article into downloadable ebook and share it with your readers.
Infographics is another content format that is most effective and you simply cant ignore it because of two reasons.
- Infographics allow you to pack all the information in one image that is visually appealing to the audience.
- It helps the audience to easily digest the information that may not be possible with any other form of content.
Also, there are several types of audience, such as visual, auditory, and kinematic. If you want to cater the needs of first type of audience then you would not want to miss out on the infographics. Do you know that infographics are amongst the most shared content online? And, 84% of the businesses who use infographics as a content format to market their business find that content format most effective.
Social media posts
Social media is the best way to grow your business as more and more people are using social media today. You can use social not just to distribute the content you have produced but also generate content called the social media posts that is specific to your various channels. According to a research, 40% of consumers have used social media to find about new businesses and products.
Email is and will be the best way to share your content with your audience and it is still the go-to approach to capture leads and convert them into customers. It is also a great way to share the content that you’ve created in other formats. The reason why email still exists in today’s world is that it has a great ROI. That’s why, you simply cannot ignore this content format if you really want to grow your business.
Now that you know the different types of content that are most effective for the business, you can use them to improve your content marketing strategy. However, ONE thing is for sure – whatever content type you use, GOOD content is the foundation for a successful content marketing strategy. This helps you to drive traffic through organic searches and then you can work to turn those leads into prospective customers.
Therefore, you need to choose the type of content that suits your requirements. So, what kind of content type you will be using in your content marketing strategy? Which content type you think will be moist effective for the business? Do drop me a line to share your thoughts and knowledge.